The Goats get new coats

The Goats do Roam brand has been produced and marketed for over 10 years. This decade has seen the ‘Goats’ brand establish itself in many markets, becoming South Africa’s leading wine brand in the United States, amongst other achievements. This has been due to the combination of innovative packaging and good quality wines.

However, the past 18 months have seen some declines in the face of economic pressures and ever-increasing big budget competition. After initial suggestions from our US agents, we decided to begin exploring label alternatives. and we have worked on this for the past six months. (more…)

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